Social Currency for the Building Product Industry

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Social Currency can provide Building Product marketers a tool to set themselves apart. What is the future of “Social Currency” as part of a building product company marketing strategy?  Is this a fad, a cumbersome step in the purchasing process, or is it a valuable tool for building product marketers? What is “Social Currency”.  Is […]

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Impact of E-mail for Building Products Industry

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People connect with brands they trust! A recent DMA report found, “People are happy to connect with brands they trust, but they’re increasingly selective about which ones they link up with!”  Findings also show: 61% subscribe to e-mails from 10 or fewer brands The number of people who find 50% of their e-mails relevant or […]

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3 Potential Benefits of Facebook Insights for Building Products Marketers

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New Facebook Tools Can Help Market Building Products Through Social Media. As reported by E.B. Boyd in Fast Company, a set of new tools released by Facebook will allow marketers to measure word-of-mouth—the actual metric of “shares” as opposed to the more general “likes”—plus create ads based on the data. The tools, part of a new […]

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5 Simple Things That Are Hurting Your Building Products Marketing

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Simple things may be harming your brand and insights for what you can do. How many of them are keeping you from reaching your audience effectively? Here’s a simple audit for building material marketers: 1. Multiple Messages: To get your brand noticed and sales growing, all your marketing needs to move in the same direction; […]

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