Best Cities for Seniors Survey Shows Building Products Opportunities

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Building Products Manufacturers Can Benefit from Unconventional Retiree Markets What this means for the building products industry is a greater likelihood of a 65+ population that is more comfortable with aging-in-place as opposed to moving to a different region. That, in turn, means more customers looking for building products to update or upgrade their homes—siding, […]

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6 Lessons from Steve Jobs for Building Product Marketing

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As we work to find breakthrough ideas, to discover the Next Big Idea in marketing building products, the most important lesson we can learn: Be Yourself Too often, Steve Jobs’ unique and volatile personality is being held up as model for others to emulate, as if demonstrating Steve’s manic style will provide a key to unlocking […]

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Building Product Staffing: 4 Reasons People Don't Do What They Are Supposed To Do

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How to fix employee engagement and direction. Ever noticed that people don’t always do what they are supposed to do?  Although always frustrating for management . . . with the staff reductions we have all faced over the last 3 years in the building products industry, these traits can be debilitating. I read an article […]

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Building Product Marketing Icons – Old vs. New

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Steve Jobs, the king of digital, taught us that “Traditional Media” is not dead. It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable […]

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QR Codes and the Building Products Industry

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QR Codes are essential to building product point-of-purchase marketing. It seems you can’t open a magazine, receive a direct mail postcard, attend a tradeshow, or walk by POP (Point of Purchase) in any retailer these days without seeing one of these funny QR (quick response) codes. What are they and should they be part of […]

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Social Currency for the Building Product Industry

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Social Currency can provide Building Product marketers a tool to set themselves apart. What is the future of “Social Currency” as part of a building product company marketing strategy?  Is this a fad, a cumbersome step in the purchasing process, or is it a valuable tool for building product marketers? What is “Social Currency”.  Is […]

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Impact of E-mail for Building Products Industry

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People connect with brands they trust! A recent DMA report found, “People are happy to connect with brands they trust, but they’re increasingly selective about which ones they link up with!”  Findings also show: 61% subscribe to e-mails from 10 or fewer brands The number of people who find 50% of their e-mails relevant or […]

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3 Potential Benefits of Facebook Insights for Building Products Marketers

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New Facebook Tools Can Help Market Building Products Through Social Media. As reported by E.B. Boyd in Fast Company, a set of new tools released by Facebook will allow marketers to measure word-of-mouth—the actual metric of “shares” as opposed to the more general “likes”—plus create ads based on the data. The tools, part of a new […]

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5 Simple Things That Are Hurting Your Building Products Marketing

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Simple things may be harming your brand and insights for what you can do. How many of them are keeping you from reaching your audience effectively? Here’s a simple audit for building material marketers: 1. Multiple Messages: To get your brand noticed and sales growing, all your marketing needs to move in the same direction; […]

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