Every business has been there — that moment when work dries up after a period of heavy sales only a few weeks or months before. Known as feast or famine, this type of cycle can make it hard to pay your bills or handle payroll when the number of paying customers has dwindled. Unless you’re …
Feast or Famine: Minimizing Slow Periods in Sales with Digital Marketing Read More
When was the last time you personally hopped on Google to search for a particular item or service provider? If you’re like most people, it probably happened either today or within the last few days. But, what caused you to get there? Was there a specific incident or event that served as a catalyst for …
Micro Moments: What They Are and Why They Matter in The Building Industry Read More
If you’ve personally looked for anything on the internet or social media lately, there’s a good chance you’ve seen a chatbot. These little automated response messengers utilize artificial intelligence (AI) to communicate with visitors or provide customer service assistance and are an excellent way to meet your clientele’s needs. However, most people think about them …
You’ve worked hard to ensure your website has a professional vibe and brings in traffic with the appropriate amount of search engine optimization (SEO). You’ve installed call tracking numbers to ensure it is easy to see leads coming from the internet too. Yet, your sales reps still aren’t closing deals. What gives? The process by which …
Have you wanted to gain more buzz for your architecture firm, but weren’t sure exactly how to go about doing it? Video marketing is one of the hottest mediums for building a recognizable brand. Since design is quite visually heavy, it only makes sense that architects around the globe are turning to video content as …
How Architects Can Use Video Marketing as a Promotional Tool Read More
You’ve worked hard to ensure your building material manufacturer business is always on a path to steady growth. Now, it is time to turn your attention to helping others within your industry. How do you do this? By becoming a thought leader and guiding those with less experience or different skills than you have. In …
How to Become a Thought Leader in the Building Materials Industry Read More
You’ve worked hard to create sales pages, advertisements, social media posts, and more. The only problem? You aren’t getting the response from leads that you thought you would. In fact, you might not have had any leads from your campaigns. Yikes. Before getting frustrated, it is important to dissect why this is happening. One common …
Increase Leads with This Contractor Call-to-Action Cheat Sheet Read More
As an architect, you work hard to create spaces that are eye-catching, unique, and safe for your community. However, if you aren’t generating enough new leads, it might be time to try out a few new strategies. The good news? There are multiple ways you can attract the attention of potential clients while increasing brand …
Looking to increase organic traffic to your construction company website? To do this, you’ll need consistent web content to boost your search rankings and improve overall optimization. An amazing way to make it happen is by posting on a weekly or bi-weekly basis to a company blog. While that might seem like a lot of …
Top 10 Considerations When Writing Blogs for a Construction Company Read More
Growing your building materials brand online is a whole lot easier if you’re showing up on search engines like Google and Bing. However, the process of making this happen and increasing your overall organic traffic starts with one key ingredient: search engine optimization (SEO). What is SEO? Well, it is a set of basic protocols …
The Dos and Don’ts of SEO for Building Material Websites Read More