Building Industry

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The Merits of Email Marketing Automation for Building Material Manufacturers

Can you imagine typing out lengthy emails to each and every person who joins your company’s mailing list?  It is hard to believe this is exactly what some businesses did prior to the rise of email marketing automation.  Email automation for building manufacturers is making it that much easier to connect with both current and …

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Top Digital Marketing Tips for Building Material Manufacturers

It is a new year, which means it is time to start looking at your marketing strategies to spur growth for the next twelve months. Whether you already have an established presence on the internet or are looking to really surge, there are many different paths you can take to improve sales. Here are a …

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Your Complete Guide to Marketing a Commercial Construction Company Online

Marketing your commercial construction company online doesn’t have to be difficult. However, it does require having a multi-faceted approach to both your website, social media profiles and the content that you post there. If you’re like most businesses, you probably don’t even know where to start with the process other than knowing you need a …

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Internet Marketing Strategies Every Architectural Firm Needs to Take Advantage Of

Inbound digital marketing is an important means of connecting architects as well as other professionals with target clients.  Every architecture firm should seize the opportunity to take full advantage of internet marketing.  In fact, internet marketing has surpassed conventional outbound marketing conducted through commercials, billboards, and other traditional forms of advertising.  The challenge lies in …

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5 Ways To Market Your Contracting Company On A Budget

There are a wide variety of factors that result in the creation of a successful construction company, including effective time management, budgeting consistency, quality of workmanship, skilled and reliable workers, and an effective marketing strategy. It is relatively inexpensive to kick off various marketing campaigns for your contracting company online through an active web site …

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Changing How We Build: Five Sustainable Methods

According to the United States Green Building Council (USGBC), demolition and construction waste contribute up to 40 percent of the solid waste stream. Using sustainable building materials not only create greener buildings, but they also reduce the negative effects of greenhouse gases and are essential for a healthier world. Modern construction processes need to consider …

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4 Innovative B2B Construction Marketing Strategies

The construction industry continues to grow day to day, but often it doesn’t feel like the field is expanding because there are also constantly new players in the form of other contracting companies to compete with. When your day is probably filled with lots of paperwork, legal proceedings, managing a team, purchasing raw materials and …

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The Best Ways To Drive Traffic To Your Construction Company’s Website

Your website should be a lot more than just an online brochure – it should be a lead-generating machine that works non-stop for your construction company. Two simple ways to make this happen are to build a site that does a great job of encouraging your visitors to make inquiries and to utilize proven online marketing …

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Stand Out: Differentiating Your Construction Company From Your Competitors

While the construction industry has seen steady growth over the last 20 years, and the number of contractors tripled during that same time, there was barely a budge in the net amount of construction. That means more players vying for less work. So, how do you make your construction business stand out in a sea …

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Marketing Your Green Building Products

While it’s taking its time going fully mainstream, the world of green building is continually growing and still thriving, and it doesn’t look like this trend will end any time soon. As new materials and technologies are constantly developing, the future of green building products isn’t completely known, but there’s no doubt that right now there are …

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