Why Customer Feedback is Valuable and 5 Tools for Collecting It

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You’ve heard it before: Customer feedback is a gift. It’s given to you from your most-valuable business asset, your customers. As HubSpot advises, if you never ask for customer feedback, you’ll never understand what drives customer satisfaction. And, if you don’t know what drives satisfied customers, you can’t create customer loyalty. Why is Customer Feedback So […]

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4 Innovative B2B Construction Marketing Strategies

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The construction industry continues to grow, but you may feel as though it’s shrinking, as new competitors are part of the growth and additional construction companies may be squeezing in on your business or company. Your day is probably filled with paperwork, team management, legal proceedings, raw materials and parts purchasing, and budget balancing, so […]

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7 Steps to a Construction Blog That Builds Your Business

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Increasing organic traffic to your construction company website can seem challenging. You’ve heard you need consistent web content to boost your search rankings and improve overall optimization. But why and how? Businesses drive traffic to their website with blog content. They also are more visible in their industry and often achieve more in sales and […]

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Top Digital Marketing Tips for Building Material Manufacturers

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Brands are on the brain for B2B right now and digital marketing is primed to bring brand recognition and differentiation to the B2B realm, including for building materials manufacturers, dealers and distributors. “Roughly half of B2B marketers report that ‘increasing brand awareness’ is their number one goal in 2022,” according to integrated CRM platform Hubspot. […]

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Why Reviews are Critical for Building Material Manufacturers

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You’ve worked hard to build relationships with dealers in the building material industry. Your word is your bond. You listen to your distributors. Your dealer clients know they can trust you to deliver the building materials they need to meet demand. So you may wonder why building material manufacturers need user reviews. We don’t have to tell you […]

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The Tiny Home Boom After COVID-19

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If you’ve recently, “Are Tiny Houses Still Popular?”, you should know the Global “Tiny Homes Market” Research report released in May 2022 shows an astounding boom in the tiny house market. And market analysts anticipate the trend will continue over several years. COVID-19 ushered in numerous shifts in consumer buying, and, of course, B2B buyers who […]

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How Innovative Building Materials Help You Stand Out in the Industry

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Steve Jobs said, “Innovation is the ability to see change as an opportunity—not a threat.”  Theodore Levitt said, “Creativity is thinking up new things. Innovation is doing new things.”  Almost a hundred years ago, the great Thomas Edison knew the importance of innovation when he said, “There’s a way to do it better—find it.”  In […]

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Build Better: Self-Healing Concrete – Is It What It’s Cracked Up to Be?

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For centuries, concrete has been a go-to building material for everything from residential foundations to parking garages. However, concrete has always had the problem of cracking associated with it. A beautiful driveway or patio can easily be marred by a huge crack developing through its center. Worse, a building foundation with cracked concrete can compromise […]

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Manufacture Success: Tips on How to Get to Net Zero Emissions

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Being able to reach net zero emissions is something many companies in the United States want to accomplish. However, the route to get there can seem daunting and nearly impossible to accomplish.  This doesn’t have to be the case. After all, the manufacturing industry has long embraced strategies aimed at increasing sustainability. Indeed, because of […]

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Managing Supply Chains in 2022

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Supply chains have been in disarray almost since the beginning of the pandemic. When lockdowns began, people started behaving differently, disrupting the manufacturing, routing, and shipping of products used personally and in businesses. The first thing that started running out was toilet paper. Why? Because we behaved differently than we did before lockdowns. People who […]

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