Don’t Let Words Overpower the Message

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Avoid These Marketing Buzzwords in 2016 When I was at the B2B Marketing Forum this past year, we played a little game called “marketing bingo.” Some of you might be familiar with it. You play by creating a card of marketing lingo, slang, and overused words, and then you work to fill up your board […]

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Say It With a Whisper

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What the 2016 Color Forecast Means for Building Industry Marketers Guest Contributor: Stephanie Voss, Art Director My favorite bedtime story to read to my daughter is about a whispering rabbit who has to make a very quiet noise to wake up a bumblebee. Because bumblebees, of course, are small creatures that do not pay attention […]

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Content Marketing No-No’s

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Don’t Let Your Company Make These Content Marketing Mistakes! Content is easy, right? All you have to do is write a couple pages about a product you sell and people will want to read it, right?Because what you have to say is just so interesting, right? Anyone can do it, right? It’s so easy, right? […]

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Is Your Brand Ready for the Big Show?

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Although you have invested hours, days, or even weeks (not to mention your money) in planning your trade show booth, you have just seconds to engage potential customers and get them to remember your brand, products, and services. Ask yourself a few questions, as you get prepare: Are you ready? Have you put together a […]

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Monitoring Your Competitors in the Building Products Industry – Great Quotes Series

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“The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.” – Henry Ford This is the first in an ongoing series of posts using great quotes and applying them to the building products industry. We hope you enjoy the series! […]

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