Key Digital Branding Tips to Dominate Your Online Presence

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  In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. Establishing a brand can sometimes […]

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Tactical Tips to Maximize Your Trade Show Presence in 2018

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  Trade show planning for 2018 is in full swing. With budgets and strategy considerations on the table, we’re offering our take on tips to maximize your trade show ROI for the upcoming year. 1.  Technology is (still) king. It goes without question that technology is a major player when it comes to trade show […]

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The 7 Deadly Sins of Branding

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  Guest Contributor: Matt Hillman, Creative Director You have a great product, great service, great people, great materials—and your brand still sucks. Competitors in the building products marketplace keep racking up sales while you struggle to get by. It feels like you’re trying to scramble up a muddy hill, expending time and resources with little-to-nothing […]

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Mid-Year Review: Assessing Your Public Relations Strategy

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  Now that 2017 is more than halfway finished, it’s a good time to take an objective assessment of your public relations strategy. Even if your company – like many others – reviewed your objectives, goals and solutions to ensure that your public relations were a better fit as the new year kicked off, it’s […]

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The 5 Immutable Laws of Reputation Management

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A search on Google doesn’t just bring up your website anymore. It brings up your site, your Facebook profile, and every single review site that has comments about your brand. To protect your reputation online, never forget these five immutable laws: 1. Listen first. Problems can sneak up on you if you are not listening […]

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5 Things The MBTI Can Tell Us About Brand Personalities

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If I said that Apple was an INTJ personality or that Ben & Jerry’s was an ENFP, would you know what I mean? Brand personalities are a common element in better identifying, understanding, and developing established brands. Through founded Mission/Vision/Values, Positioning Statements, and Brand Guidelines, the framework is laid for the brand to present itself […]

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The Cults of Personalities

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Three Takeaways from the 2016 Elections   Guest contributor: Matt Hillman, Creative Director This blog was written in the final weeks leading up the 2016 presidential election, and regardless of where you stand in the political spectrum or what the results might have been, we can all agree: this was a rough one. Sure, the […]

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Demand Generation Tips for 2017

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Most of our clients are in the midst or near completion of their 2017 marketing planning. An important element we’re discussing with them is their demand generation strategy. Demand generation is a catch-all term that refers to the marketing elements your business employs to boost audience awareness and interest in what you offer. As you consider […]

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Go for the B2B Gold

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The Olympics Inspire B2B Excellence The Olympics has become one of the most anticipated events throughout the globe. You may even have favorite athletes or events that you always enjoy watching. With such stories of triumph, unity, and humanity the Olympic brand is personal and inspirational. From watching some of the games with my family, […]

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Oh Snap!

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Is Snapchat the Next B2B Marketing Tool for Your Brand?   For those who aren’t familiar with the mobile app, Snapchat, it is a multimedia app with more than 100 million users, that allows you to send brief digital content for in-the-moment experiences. The challenge that marketers face today, whether it be B2B or B2C, […]

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