how to become a thought leader in the building materials industry

How to Become a Thought Leader in the Building Materials Industry

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Unlock your potential as a thought leader in the building industry. Gain credibility, inspire others, and create opportunities for your brand or business.

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Using Human Faces in Your Digital Marketing: Is It The Right Move?

Incorporating Human Faces: Effective for Digital Marketing?

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Marketing your product or service is all about connection. It is about connecting your business’s products or services with the needs of your current and potential customers. It is about connecting your customer’s practical and emotional components in a way that leads them to you. If your customers engage with you and your digital marketing […]

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Is Your Brand Ready for the Big Show?

Is Your Brand Ready for the Big Show?

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It’s that time again to think and plan for your booth at the fall and winter trade shows. Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services. The time math doesn’t […]

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How to Brand Your Commercial Construction Company

How to Brand Your Commercial Construction Company

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We hear it frequently, even from businesses outside of the building materials and construction industry: “We just need a nice logo and a good-looking website.” While those two ingredients can be key to the mix, they aren’t the only things your commercial construction company needs to focus on when branding itself. In fact, branding a […]

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man in suit holding paper that says what's your brand

Who Are You, as a Brand? Do You Know?

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When you hire new team members for your B2B company, you need to know who they are, what their strengths and weaknesses are, how well they’ll work with other team members, and how well they’re going to work for your organization. You never think of bringing on a new team member without knowing anything about them, […]

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Man sitting on leather couch talking to camera

How to Use Video Marketing for B2B Sales

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Over the last few years, video services have certainly taken off. YouTube is now one of the largest visual search engines out there and social media platforms such as Facebook and Instagram now include video elements. However, not all B2B companies are using this as a marketing strategy, which is a real shame. Video is […]

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coffee phone big paper two smaller papers and a pen

Why Active Branding is Vital to Your Business

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When you first set up your business it is likely that you put a lot into deciding how you want to present yourself to your customers and what you want to offer. It is a time where getting everything “just so” requires a lot of work, but you are excited about the process and it […]

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persons hands typing on laptop in wordpress

Why Guest Blogging is Worth the Effort

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Whether you own a traditional business or if the web is the foundation of your business, you can benefit from guest blogging. On the surface, it might seem as though guest blogging is an investment of time and effort unlikely to pay off. However, guest blogging has the potential to pay meaningful dividends in the […]

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phone and laptop on a white table

5 Ways to Properly Handle a Public Relations Crisis

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There’s hardly a business that’s operating today that hasn’t had some sort of public relations snafu. While they happen to nearly everyone at some point, it’s important to handle a public relations crisis the right way. Doing so can make the difference between alienating your customers or giving your brand an image boost.  1. Be […]

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colorful hot air balloon in the sky

Four Tips for Creating Share-Worthy Brand Experiences

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As a B2B marketer, creating memorable and share-worthy brand experiences can help your brand rise above the competition and raise your company above average and even great brands. One of the biggest mistakes business owners, managers, and marketers make is over-complicating their marketing strategies looking for the next new “viral” trend, and hoping their brand […]

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