Branding

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5 Ways to Properly Handle a Public Relations Crisis

There’s hardly a business that’s operating today that hasn’t had some sort of public relations snafu. While they happen to nearly everyone at some point, it’s important to handle a public relations crisis the right way. Doing so can make the difference between alienating your customers or giving your brand an image boost.  1. Be …

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Four Tips for Creating Share-Worthy Brand Experiences

As a B2B marketer, creating memorable and share-worthy brand experiences can help your brand rise above the competition and raise your company above average and even great brands. One of the biggest mistakes business owners, managers, and marketers make is over-complicating their marketing strategies looking for the next new “viral” trend, and hoping their brand …

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What Is A Marketing Technologist, and Why Does My Brand Need One?

Now that most B2B marketing relies heavily on digital technology for almost every aspect of marketing, including securing leads, liaising with customers, and managing diverse business data, it makes sense that the people in charge of choosing and managing that technology should begin having a more fundamental role of operating businesses. The Chief Marketing Technologist …

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Negative Reviews? How to Transform Them Into Positive Experiences

When it comes to running a successful business, reputation is everything. Not only does having an impeccable reputation help potential customers find you, but it also influences whether they will choose your product or service, as well as whether they will recommend you to family and friends, or whether they’ll warn them to avoid your …

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Maintaining a Consistent Online Status: Key to Presenting Your Brand

It’s pretty easy nowadays to quickly create websites, blogposts, emails, ebooks, and other content assets. But when considering your online reputation, it’s crucial that any materials, communications, images, and content be vetted thoroughly for brand consistency. Your brand messaging should build awareness of your product or service, and should nurture trust and loyalty in your …

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Ways Creating a Company Blog Really Pays Off

While video content production for marketing is trending, don’t make the mistake of overlooking how important having a company blog is. As a content strategy, blogging is excellent for providing your target audience and present customers with content that informs, while allowing you to hone your brand messaging. There are many reasons why maintaining a …

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