Marketing your product or service is all about connection. It is about connecting your business’s product or service with the needs of your current and potential customers. It is about connecting your customer’s practical and emotional components in a way that leads them to you. It is about convincing them that in some small way …
Using Human Faces in Your Digital Marketing Strategy: Is it the Right Move? Read More
When you first set up your business it is likely that you put a lot into deciding how you want to present yourself to your customers and what you want to offer. It is a time where getting everything “just so” requires a lot of work, but you are excited about the process and it …
Whether you own a traditional business or if the web is the foundation of your business, you can benefit from guest blogging. On the surface, it might seem as though guest blogging is an investment of time and effort unlikely to pay off. However, guest blogging has the potential to pay meaningful dividends in the …
There’s hardly a business that’s operating today that hasn’t had some sort of public relations snafu. While they happen to nearly everyone at some point, it’s important to handle a public relations crisis the right way. Doing so can make the difference between alienating your customers or giving your brand an image boost. 1. Be …
5 Ways to Properly Handle a Public Relations Crisis Read More
As a B2B marketer, creating memorable and share-worthy brand experiences can help your brand rise above the competition and raise your company above average and even great brands. One of the biggest mistakes business owners, managers, and marketers make is over-complicating their marketing strategies looking for the next new “viral” trend, and hoping their brand …
Four Tips for Creating Share-Worthy Brand Experiences Read More
Now that most B2B marketing relies heavily on digital technology for almost every aspect of marketing, including securing leads, liaising with customers, and managing diverse business data, it makes sense that the people in charge of choosing and managing that technology should begin having a more fundamental role of operating businesses. The Chief Marketing Technologist …
What Is A Marketing Technologist, and Why Does My Brand Need One? Read More
When it comes to running a successful business, reputation is everything. Not only does having an impeccable reputation help potential customers find you, but it also influences whether they will choose your product or service, as well as whether they will recommend you to family and friends, or whether they’ll warn them to avoid your …
Negative Reviews? How to Transform Them Into Positive Experiences Read More
It’s pretty easy nowadays to quickly create websites, blogposts, emails, ebooks, and other content assets. But when considering your online reputation, it’s crucial that any materials, communications, images, and content be vetted thoroughly for brand consistency. Your brand messaging should build awareness of your product or service, and should nurture trust and loyalty in your …
Maintaining a Consistent Online Status: Key to Presenting Your Brand Read More
While video content production for marketing is trending, don’t make the mistake of overlooking how important having a company blog is. As a content strategy, blogging is excellent for providing your target audience and present customers with content that informs, while allowing you to hone your brand messaging. There are many reasons why maintaining a …
As a marketer, building a new brand for your company is one of the most important things you can do to help your business grow. A successful new branding campaign will allow you to differentiate your company from other industry competitors by presenting a unique image, a voice that is memorable, and a specific identity that will …