Branding

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How to Brand Your Commercial Construction Company

Despite common belief, construction branding is about far more than a pretty logo and a nice website. While those are two key ingredients that go in the mix, they aren’t the only thing your commercial construction company needs to focus on. In fact, branding a construction company means taking into account every interaction with every …

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Using Human Faces in Your Digital Marketing Strategy: Is it the Right Move?

Marketing your product or service is all about connection. It is about connecting your business’s product or service with the needs of your current and potential customers. It is about connecting your customer’s practical and emotional components in a way that leads them to you. It is about convincing them that in some small way …

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5 Ways to Properly Handle a Public Relations Crisis

There’s hardly a business that’s operating today that hasn’t had some sort of public relations snafu. While they happen to nearly everyone at some point, it’s important to handle a public relations crisis the right way. Doing so can make the difference between alienating your customers or giving your brand an image boost.  1. Be …

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Four Tips for Creating Share-Worthy Brand Experiences

As a B2B marketer, creating memorable and share-worthy brand experiences can help your brand rise above the competition and raise your company above average and even great brands. One of the biggest mistakes business owners, managers, and marketers make is over-complicating their marketing strategies looking for the next new “viral” trend, and hoping their brand …

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What Is A Marketing Technologist, and Why Does My Brand Need One?

Now that most B2B marketing relies heavily on digital technology for almost every aspect of marketing, including securing leads, liaising with customers, and managing diverse business data, it makes sense that the people in charge of choosing and managing that technology should begin having a more fundamental role of operating businesses. The Chief Marketing Technologist …

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Negative Reviews? How to Transform Them Into Positive Experiences

When it comes to running a successful business, reputation is everything. Not only does having an impeccable reputation help potential customers find you, but it also influences whether they will choose your product or service, as well as whether they will recommend you to family and friends, or whether they’ll warn them to avoid your …

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