Building on B2B Sales With Amazon Business
Amazon Business’ sales accounted for 1.4 percent of B2B product sales on U.S. e-commerce sites in 2020, according to Statista. And although, by 2025, Amazon Business’ market share will grow to 2.4 percent, many B2B companies remain wary of using the online giant for business sales. Maybe it’s a perception of Amazon as a small-business […]
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5 Must-Read Books To Boost Your B2B Brand Voice – 2023 Edition
Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. We won’t recommend classics, such as 1841’s […]
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How the B2B Marketing Mix Differs from B2C
Depending on when you attended—or not—your first college marketing course, you may associate the ever-present marketing mix with the concept’s founder, Neil Borden, who likened marketing elements to a recipe. Or you think of Jerome McCarthy, who truncated Borden’s 12 marketing elements from the 1950s into The Four Ps–product, price, place and promotion—in 1960. Or […]
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Why Customer Feedback is Valuable and 5 Tools for Collecting It
You’ve heard it before: Customer feedback is a gift. It’s given to you from your most-valuable business asset, your customers. As HubSpot advises, if you never ask for customer feedback, you’ll never understand what drives customer satisfaction. And, if you don’t know what drives satisfied customers, you can’t create customer loyalty. Why is Customer Feedback So […]
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5 Ways to Better Automate Your B2B eCommerce
Chances are your B2B buyers already know what they need, so what matters as you incorporate eCommerce is how you automate your B2B eCommerce site to serve your buyers—and potential buyers—specifically. Gone are the days when B2B marketing exclusively used physical, hard-copy catalogs and collateral direct mail from brick-and-mortar stores. Blame it on COVID, or maybe just […]
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Why Cross-Media Marketing is a Good Fit for Your Goals
Planning for cross-channel marketing is one of those things that seems like, “duh, of course.” Who wouldn’t use different marketing channels in tandem to achieve a common goal? Who wouldn’t provide customers with an all-inclusive, personalized and consistent experience across multiple marketing channels? That can be a company’s plan, but when cross-channel marketing goes awry because its poorly […]
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The Top Platforms for eCommerce
You may have heard the saying that it’s easier to sell aspirin than vitamins, which is probably true, as people want their immediate pain addressed before they tend to care about long-term benefits. With that in mind, this blog post will suggest options on the best platforms for eCommerce, but it will also offer some […]
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Top B2B Customer Nurturing Strategy Tips
We’ve all been there. You’re trying to make a sale, but you can’t seem to connect with your clients on a deep enough level to close the deal. The truth is that you might not be doing enough to nurture the customer relationship and earn their trust. Let’s talk about how you can make that […]
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7 Steps to a Construction Blog That Builds Your Business
Increasing organic traffic to your construction company website can seem challenging. You’ve heard you need consistent web content to boost your search rankings and improve overall optimization. But why and how? Businesses drive traffic to their website with blog content. They also are more visible in their industry and often achieve more in sales and […]
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eCommerce Explained: The Basics of B2B
We may all be aware that eCommerce boomed during COVID. Even if you didn’t order anything online (WHO are you?), you know business shifted. Some brick-and-mortar businesses closed. Online companies overall grew and many remain strong. Although some forecasts don’t support continued rapid and expansive growth in eCommerce, financial services company Morgan Stanley is bullish, […]
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