How to Get People to Attend Your Event
It might seem like events are no longer necessary in this era of digital marketing, but live events are still a powerful tool for building relationships, rewarding past customers, and showcasing your team and your products. But, your event is only as good as your turnout. A poor turnout isn’t only a missed opportunity to […]
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B2B Retargeting: If You Don’t Do It, You Miss.
How many new deals fall through because no one followed up? If you’re running a B2B website, chances are it happens more than you think. B2B websites have a 70% or higher bounce rate, which means people visit and leave without going to other pages. And 97% of website visitors never come back. What if you knew how […]
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Why Reviews are Critical for Building Material Manufacturers
You’ve worked hard to build relationships with dealers in the building material industry. Your word is your bond. You listen to your distributors. Your dealer clients know they can trust you to deliver the building materials they need to meet demand. So you may wonder why building material manufacturers need user reviews. We don’t have to tell you […]
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Apple’s New Mail Privacy Protection: Good or Bad for B2B Marketers?
Change is one thing B2B marketers can count on. Between software efforts and a renewed push for improving privacy, it makes for a fluid situation. A recent Apple Mail update is just the latest example. In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure […]
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The Tiny Home Boom After COVID-19
If you’ve recently, “Are Tiny Houses Still Popular?”, you should know the Global “Tiny Homes Market” Research report released in May 2022 shows an astounding boom in the tiny house market. And market analysts anticipate the trend will continue over several years. COVID-19 ushered in numerous shifts in consumer buying, and, of course, B2B buyers who […]
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How Innovative Building Materials Help You Stand Out in the Industry
Steve Jobs said, “Innovation is the ability to see change as an opportunity—not a threat.” Theodore Levitt said, “Creativity is thinking up new things. Innovation is doing new things.” Almost a hundred years ago, the great Thomas Edison knew the importance of innovation when he said, “There’s a way to do it better—find it.” In […]
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Build Better: Self-Healing Concrete – Is It What It’s Cracked Up to Be?
For centuries, concrete has been a go-to building material for everything from residential foundations to parking garages. However, concrete has always had the problem of cracking associated with it. A beautiful driveway or patio can easily be marred by a huge crack developing through its center. Worse, a building foundation with cracked concrete can compromise […]
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Using the Buyer’s Journey to Develop an Effective SEO Strategy
Timing is critical in manufacturing. Assembling parts out of order won’t end well. It’s no different when you’re in B2B marketing. You must know who your ideal buyer is and where they are in the buyer’s journey stages. This allows you to create content that is highly relevant to this buyer right now, and relevance […]
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Manufacture Success: 5 Ways to Build a Healthy Relationship With Your Marketing Agency
You want to get more out of your marketing budget and really feel it was worth it a year from now — even five years down the road. You’d like to meet business goals faster, so you can grow into the future. Building a strong client agency relationship with your marketing agency gets you there. When you treat […]
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How to Create Display Ads that Get Clicks
Much of today’s advertising has moved from print to the top, bottom and sides of the web pages we read every day. Good digital ads don’t only need to be attractive and clever, but they need to break through readers’ ennui and intrigue them enough so that they click through to the advertiser’s website. Creating such […]
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