Build Better: Self-Healing Concrete – Is It What It’s Cracked Up to Be?
For centuries, concrete has been a go-to building material for everything from residential foundations to parking garages. However, concrete has always had the problem of cracking associated with it. A beautiful driveway or patio can easily be marred by a huge crack developing through its center. Worse, a building foundation with cracked concrete can compromise […]
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Using the Buyer’s Journey to Develop an Effective SEO Strategy
Timing is critical in manufacturing. Assembling parts out of order won’t end well. It’s no different when you’re in B2B marketing. You must know who your ideal buyer is and where they are in the buyer’s journey stages. This allows you to create content that is highly relevant to this buyer right now, and relevance […]
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Manufacture Success: 5 Ways to Build a Healthy Relationship With Your Marketing Agency
You want to get more out of your marketing budget and really feel it was worth it a year from now — even five years down the road. You’d like to meet business goals faster, so you can grow into the future. Building a strong client agency relationship with your marketing agency gets you there. When you treat […]
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How to Create Display Ads that Get Clicks
Much of today’s advertising has moved from print to the top, bottom and sides of the web pages we read every day. Good digital ads don’t only need to be attractive and clever, but they need to break through readers’ ennui and intrigue them enough so that they click through to the advertiser’s website. Creating such […]
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How to Create Engaging Video Content for Your Brand
With attention spans of 8.25 seconds, shorter than that of the average goldfish, you don’t have a lot of time to grab the attention of your target audience. Explainer video and other short videos could be a great direction to go in to grab that attention! In a recent survey, 78% of respondents saw an […]
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Manufacture Success: Employee Retention in the Retail Lumber Industry
The pandemic has resulted in the biggest workforce culture shift in decades. One of the industries most affected is the lumber industry. The Great Resignation has rippled through the retail lumber sector, causing many employees to leave their jobs, never to return. What is the underlying issue? How can an employer improve employee retention during the Great […]
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Manufacture Success: Tips on How to Get to Net Zero Emissions
Being able to reach net zero emissions is something many companies in the United States want to accomplish. However, the route to get there can seem daunting and nearly impossible to accomplish. This doesn’t have to be the case. After all, the manufacturing industry has long embraced strategies aimed at increasing sustainability. Indeed, because of […]
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Using Paid Media in 2022 to Hire Smarter
Things have changed a lot in the last few years when it comes to hiring new employees. Not only are today’s job seekers more specific about what they’re looking for in a potential employer, but they have plenty of options. Furthermore, they aren’t willing to stick around at a company that doesn’t offer competitive wages, […]
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Managing Supply Chains in 2022
Supply chains have been in disarray almost since the beginning of the pandemic. When lockdowns began, people started behaving differently, disrupting the manufacturing, routing, and shipping of products used personally and in businesses. The first thing that started running out was toilet paper. Why? Because we behaved differently than we did before lockdowns. People who […]
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Build Better: A Look Into How People’s Virtual Lifestyles Are Creating Demand for Smart Homes
It is no secret that we’re all more connected than ever before. What might once have seemed like something straight out of a space-themed cartoon about a family named Jetson is now becoming our reality—which is actually quite exciting, if you think about it. Even before the COVID-19 pandemic, the trend towards better connectivity for […]
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