How to Become a Thought Leader in the Building Materials Industry
You’ve worked hard to ensure your building material manufacturer business is always on a path to steady growth. Now, it is time to turn your attention to helping others within your industry. How do you do this? By becoming a thought leader and guiding those with less experience or different skills than you have. In […]
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Increase Leads with This Contractor Call-to-Action Cheat Sheet
You’ve worked hard to create sales pages, advertisements, social media posts, and more. The only problem? You aren’t getting the response from leads that you thought you would. In fact, you might not have had any leads from your campaigns. Yikes. Before getting frustrated, it is important to dissect why this is happening. One common […]
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Top Ways Architects Can Improve Lead Generation
As an architect, you work hard to create spaces that are eye-catching, unique, and safe for your community. However, if you aren’t generating enough new leads, it might be time to try out a few new strategies. The good news? There are multiple ways you can attract the attention of potential clients while increasing brand […]
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Whipping up Sweet Success With the B2B Marketing Mix
If you’ve ever taken a college marketing class, then you already know the marketing mix plays a pretty big role in overall advertising strategy. Originally coined by Harvard professor Neil H. Borden in the 1950s, the term generally refers to the various areas of a marketing strategy that brands need to pay most attention to. […]
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Top 10 Considerations When Writing Blogs for a Construction Company
Looking to increase organic traffic to your construction company website? To do this, you’ll need consistent web content to boost your search rankings and improve overall optimization. An amazing way to make it happen is by posting on a weekly or bi-weekly basis to a company blog. While that might seem like a lot of […]
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10 YouTube Strategy Tips for Contractors in the Building Industry
As a whole, most professional building contractors have trouble trying to decide on the right digital marketing strategy. Simply put, it can be difficult to determine how to use social media to attract new clientele within your target market. However, one of the most useful and often overlooked facets of lead generation is YouTube. By […]
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How to Brand Your Commercial Construction Company
Despite common belief, construction branding is about far more than a pretty logo and a nice website. While those are two key ingredients that go in the mix, they aren’t the only thing your commercial construction company needs to focus on. In fact, branding a construction company means taking into account every interaction with every […]
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How to Use Social Media for Building Material Suppliers
There’s no doubt that the rise in new home sales is causing the building materials industry to boom. However, that doesn’t mean you should give up on trying to reach new leads. Instead, optimize your digital marketing to best reach your ideal customers. One common area where a lot of building materials companies struggle is […]
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Celebrating 20 Years of Building Brands that Build
A Q&A Session with Co-Founders, Elton Mayfield and Renae Krause This year, ER Marketing is celebrating its 20th Anniversary! Since 2001, ER Marketing has taken pride in building brands for the building products industry with strategy and creative that drives real results and builds loyalty, reputations and bottom lines. ER Marketing’s unique experience with the […]
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The Master Guide to SEO and B2B Construction Marketing
One of the biggest fallacies about construction marketing is that there’s no reason to pay attention to the content on your website. The truth? Consistently adding new blog posts, articles, and informative information can be a huge way to expand your business and reach potential clients. Despite the fact that most decision makers in this […]
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