Build Better: A Look Into How People’s Virtual Lifestyles Are Creating Demand for Smart Homes

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It is no secret that we’re all more connected than ever before. What might once have seemed like something straight out of a space-themed cartoon about a family named Jetson is now becoming our reality—which is actually quite exciting, if you think about it. Even before the COVID-19 pandemic, the trend towards better connectivity for […]

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The Top 9 Construction & Building Material Trade Shows You Need to Know About in 2022

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Now that the world is getting back to normal and in-person events are coming back, you are probably excited to attend and exhibit at events in 2022. Whether you’re in project management, commercial construction, design build or something else, there are plenty of events happening that has something for you. Here are the top 9 […]

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Manufacture Success: 7 Boxes Your Product Should Check in Every Buyers Eyes

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Let’s face it. Learning how to run a successful manufacturing business starts with thinking about the needs of your customers. After all, customers are what really determines whether your company is profitable or not, right? But finding the right cadence for creating excellent buyer experiences can be difficult if you aren’t sure where to start. […]

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Manufacture Success: Product Marketing Collateral for Dealers

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As a building materials manufacturer, you know that your success hinges on how well your dealers work to get people to buy your product. In a perfect world, you would just ship them items, and they would be ready to sell them directly to the consumer without any additional assistance from your company. But this […]

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woman uses ipad looking at website marketing metrics

What Are the Most Important Website Metrics to Track?

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You already know that keeping track of your website visitors is important. However, not all metrics carry the same weight in terms of importance or even warrant paying attention to. For example, website conversions might not be as vital if you’re not an online retailer or if your clients generally don’t use a web form […]

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Manufacture Success: A Guide to Building and Supporting Distributor Partnerships

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If you’re looking to really grow your building materials company in the coming year, then you definitely want to consider working with a distributor. Why? Distributors act as sales agents for your business, finding ways and leveraging existing connections to get your products into the hands of retailers, who then ultimately sell directly to consumers. […]

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Build Better: Improving Customer Experience Using Technology in the Supply Chain

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Technology makes it easy for consumers to track retail orders straight to their doorstep. Now it is time for manufacturers to follow suit by adopting the latest inventory management software. It’s no secret that the convenience of online apps boomed during the COVID-19 pandemic. With more people stuck at home, the process of using a […]

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Are You Ready? Planning for In-Person Trade Shows and Events in 2022

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After a much longer hiatus than any of us could have planned, trade shows and in-person events for the building materials industry are back in 2022. To say that this news is exciting would be an absolute understatement. Our ER Marketing team has missed seeing all of you — and we know you’ve missed being […]

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Why Marketing to Interior Designers Is a Good Idea for Building Materials Businesses.

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When it comes to digital marketing, understanding your target audience is key for crafting a great strategy that brings in tons of leads. However, many building materials companies forget that they have a key ally in their corner—interior designers. This key pairing is a good way to ensure your product is the first solution they […]

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female construction worker looks at mobile device at job site

Micro Moments: What They Are and Why They Matter in The Building Industry

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When was the last time you personally hopped on Google to search for a particular item or service provider? If you’re like most people, it probably happened either today or within the last few days. But, what caused you to get there? Was there a specific incident or event that served as a catalyst for […]

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