Why Building Product Companies Should Consider Foursquare

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When used correctly, Foursquare can make a difference for you and your clients’ business. Social media has been a hot topic for several years now and while it’s not always your decision as to whether or not it can be used at work, it’s a big deal for a lot of companies. In fact, Robert […]

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Lead Generation Important for Building Product CMOs

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More than ever, marketers must track and cultivate leads to increase sales. Recently BtoB Magazine wrote an article entitled, “Lead Generation Demands Grow,” that discussed the recent increase in tracking leads, measuring responses and utilizing analytics. This is my take on how this new demand has changed marketing’s role. While marketing’s role has always been […]

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How Building Product Marketers can Define their Customers in 6 Steps

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Building Product manufacturers must understand their customer to define their data.  Being involved with Building Product customer data for most of my career, I have found that a universal struggle is defining the customer in the business-to-business (B2B) environment.  Don’t end up selling ice to Eskimos! Here are 5 steps to help define your customer […]

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Value of Building Product Demos is Underrated

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3 Rules for Building Successful Product Demo  People do not buy what they do not understand, therefore, a powerful, easy to understand building product demo is a great way to deliver your value proposition.  Presenting key selling points while showing your product in action is invaluable to your prospects.   If prospects are interested in the […]

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