Increasing Conversion rates for your Building Products Website
Turning more of your website visitors into leads can increase your bottom line. There’s a lot to think about with your lead strategy. How many leads do you need to create to get to the conversion rate you desire? How much does each lead cost and does that match your goals? One place to start […]
Read MoreWhy Building Product Companies Should Consider Foursquare
When used correctly, Foursquare can make a difference for you and your clients’ business. Social media has been a hot topic for several years now and while it’s not always your decision as to whether or not it can be used at work, it’s a big deal for a lot of companies. In fact, Robert […]
Read MoreLead Generation Important for Building Product CMOs
More than ever, marketers must track and cultivate leads to increase sales. Recently BtoB Magazine wrote an article entitled, “Lead Generation Demands Grow,” that discussed the recent increase in tracking leads, measuring responses and utilizing analytics. This is my take on how this new demand has changed marketing’s role. While marketing’s role has always been […]
Read MoreHow Building Product Marketers can Define their Customers in 6 Steps
Building Product manufacturers must understand their customer to define their data. Being involved with Building Product customer data for most of my career, I have found that a universal struggle is defining the customer in the business-to-business (B2B) environment. Don’t end up selling ice to Eskimos! Here are 5 steps to help define your customer […]
Read MoreValue of Building Product Demos is Underrated
3 Rules for Building Successful Product Demo People do not buy what they do not understand, therefore, a powerful, easy to understand building product demo is a great way to deliver your value proposition. Presenting key selling points while showing your product in action is invaluable to your prospects. If prospects are interested in the […]
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