7 Steps to a Construction Blog That Builds Your Business
Increasing organic traffic to your construction company website can seem challenging. You’ve heard you need consistent web content to boost your search rankings and improve overall optimization. But why and how? Businesses drive traffic to their website with blog content. They also are more visible in their industry and often achieve more in sales and […]
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eCommerce Explained: The Basics of B2B
We may all be aware that eCommerce boomed during COVID. Even if you didn’t order anything online (WHO are you?), you know business shifted. Some brick-and-mortar businesses closed. Online companies overall grew and many remain strong. Although some forecasts don’t support continued rapid and expansive growth in eCommerce, financial services company Morgan Stanley is bullish, […]
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Top Digital Marketing Tips for Building Material Manufacturers
Brands are on the brain for B2B right now and digital marketing is primed to bring brand recognition and differentiation to the B2B realm, including for building materials manufacturers, dealers and distributors. “Roughly half of B2B marketers report that ‘increasing brand awareness’ is their number one goal in 2022,” according to integrated CRM platform Hubspot. […]
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Creative Marketing Strategies for a World of Automation
The name of the game is automation and with good reason. Automation is the Denzel Washington of digital marketing – the equalizer. If you can properly automate your marketing process, then you can scale into a higher level of outreach without the need for more people. You get a higher ROI with a cost-effective process […]
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How to Use Social Media Event Marketing to Boost Your Attendance
In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. But hybrid and digital events continue to perform well post-pandemic, so […]
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What is Guerrilla Marketing? 6 Examples to Inspire Your Brand
You’d be forgiven if you thought the digital marketing vs. traditional marketing debate was something new to the 21st Century. These days, everyone has an opinion, each louder than the last. But long before people were shaking up the traditional advertising with digital marketing like high ROI content marketing, innovators were trying to re-write the scripts of traditional marketers […]
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Mission Statements are Critical: Brand Mission Statements to Inspire You
Why Is a Mission Statement so Important? Knowing why a mission statement is important to a company involves understanding what a mission statement is in the first place. We are really drawn to the following definition of a mission statement: “A statement used by a company to explain, in simple and concise terms, its purpose(s) […]
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Customer Retention: What it Takes
For B2B companies, customer retention strategies are critical for growing profitability and sales. Losing a customer who required a significant investment to acquire could mean losing money and might even affect your reputation. If your company relies on fewer customers making substantial purchases, the loss of just one has a tremendous effect on your sales. […]
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It’s a Webinar-Weary World. Thanks, Pandemic.
“Webinar” is a word most of us are familiar with—and if you weren’t familiar before the pandemic, you probably are now. Webinars differ from online meetings, but the two are often confused, particularly since the pandemic made platforms such as Zoom, Teams, and GoToMeeting household names. As the world switched to working from home, and everything […]
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B2B Marketing: What NOT to Do
B2B marketing strategies, tactics, and techniques revolve around attracting business decision-makers, generating leads, and nurturing those leads into paying customers. This is distinctly different from B2C marketing, in which businesses sell products and services directly to end users. Decisions are often easy and low risk and they can happen after just one encounter. Applying B2C strategies to B2B […]
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