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Women using Google My Business maps option to find the location of a contractor

Google My Business for Contractors: What You Need to Know

If you’ve looked into any sort of local directory marketing service or just wondered how your competitors got to the top of the search listings so quickly, the answer is Google My Business. This free tool makes it easy to add your information to the Google network and allows you greater visibility across the entire …

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5 Best Web Design Tips for Architectural Firms

Are you looking to improve your architectural firm’s digital footprint and gain more potential clients? Whether you’re starting from scratch or improving your current website, there are numerous things you need to keep in mind as you go. In fact, architectural firm website design is about more than just a pretty page that has your …

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Top Tips: Facebook Ads for Commercial Construction Companies

Thinking about integrating paid ads into your construction company’s marketing plan? If so, there are a few concepts you need to be aware of before you start tossing money towards paid social media marketing. Here are a few of our top things you need to know about running Facebook ads for commercial construction companies. Define …

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Top Marketing Strategies for Contractors in the Building Industry

Are you getting as much business as you want?  A recent study showed that fewer than half of all contractor businesses are consistently growing. If you want to be in the half that is increasing your revenue year after year, you need to be consistently pulling in new prospects. Digital marketing is an ongoing, multi-pronged …

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Top Digital Marketing Tips for Building Material Manufacturers

It is a new year, which means it is time to start looking at your marketing strategies to spur growth for the next twelve months. Whether you already have an established presence on the internet or are looking to really surge, there are many different paths you can take to improve sales. Here are a …

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Your Complete Guide to Marketing a Commercial Construction Company Online

Marketing your commercial construction company online doesn’t have to be difficult. However, it does require having a multi-faceted approach to both your website, social media profiles and the content that you post there. If you’re like most businesses, you probably don’t even know where to start with the process other than knowing you need a …

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Overhead view of two architects working on a project in the office

Internet Marketing Strategies Every Architectural Firm Needs to Take Advantage Of

Inbound digital marketing is an important means of connecting architects as well as other professionals with target clients.  Every architecture firm should seize the opportunity to take full advantage of internet marketing.  In fact, internet marketing has surpassed conventional outbound marketing conducted through commercials, billboards, and other traditional forms of advertising.  The challenge lies in …

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Understanding the Benefits of Successful Retargeting Campaigns

Online ad retargeting has quickly become an important inbound marketing strategy. Though retargeting sounds complicated, it is actually fairly simple. This is a somewhat covert means of connecting with prospective clients without investing an egregious sum of money in traditional advertisements. Let’s take a look at what retargeting is really all about. The Inside Scoop on Retargeting Retargeting …

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