How to Create Engaging Video Content for Your Brand

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With attention spans of 8.25 seconds, shorter than that of the average goldfish, you don’t have a lot of time to grab the attention of your target audience. Explainer video and other short videos could be a great direction to go in to grab that attention! In a recent survey, 78% of respondents saw an […]

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Manufacture Success: Employee Retention in the Retail Lumber Industry

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The pandemic has resulted in the biggest workforce culture shift in decades. One of the industries most affected is the lumber industry. The Great Resignation has rippled through the retail lumber sector, causing many employees to leave their jobs, never to return. What is the underlying issue? How can an employer improve employee retention during the Great […]

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Manufacture Success: Tips on How to Get to Net Zero Emissions

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Being able to reach net zero emissions is something many companies in the United States want to accomplish. However, the route to get there can seem daunting and nearly impossible to accomplish.  This doesn’t have to be the case. After all, the manufacturing industry has long embraced strategies aimed at increasing sustainability. Indeed, because of […]

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Using Paid Media in 2022 to Hire Smarter

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Things have changed a lot in the last few years when it comes to hiring new employees. Not only are today’s jobseekers more specific about what they’re looking for in a potential employer, but they have plenty of options to choose from. Furthermore, they aren’t willing to stick around at a company that doesn’t offer […]

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two warehouse workers looking at a laptop, reviewing supply chains

Managing Supply Chains in 2022

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Supply chains have been in disarray almost since the beginning of the pandemic. When lockdowns began, people started behaving differently than we had normally, disrupting the manufacturing, routing, and shipping of products used personally and in businesses. The first thing that started running out was toilet paper. Why? Because we were behaving differently than we […]

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Build Better: A Look Into How People’s Virtual Lifestyles Are Creating Demand for Smart Homes

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It is no secret that we’re all more connected than ever before. What might once have seemed like something straight out of a space-themed cartoon about a family named Jetson is now becoming our reality—which is actually quite exciting, if you think about it. Even before the COVID-19 pandemic, the trend towards better connectivity for […]

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Feeney Inc. booth at a trade show

The Top 9 Construction & Building Material Trade Shows You Need to Know About in 2022

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Now that the world is getting back to normal and in-person events are coming back, you are probably excited to attend and exhibit at events in 2022. Whether you’re in project management, commercial construction, design build or something else, there are plenty of events happening that has something for you. Here are the top 9 […]

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Manufacture Success: 7 Boxes Your Product Should Check in Every Buyers Eyes

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Let’s face it. Learning how to run a successful manufacturing business starts with thinking about the needs of your customers. After all, they are what really determines whether your company is profitable or not, right? But finding the right cadence for creating excellent buyer experiences can be a bit difficult if you aren’t sure where […]

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Manufacture Success: Product Marketing Collateral for Dealers

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As a building materials manufacturer, you know that your success hinges on how well your dealers work to get people to buy your product. In a perfect world, you would just ship them items, and they would be ready to sell them directly to the consumer without any additional assistance from your company. But this […]

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woman uses ipad looking at website marketing metrics

What Are the Most Important Website Metrics to Track?

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You already know that keeping track of your website visitors is important. However, not all metrics carry the same weight in terms of importance or even warrant paying attention to. For example, website conversions might not be as vital if you’re not an online retailer or if your clients generally don’t use a web form […]

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