What is Guerrilla Marketing? 6 Examples to Inspire Your Brand

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You’d be forgiven if you thought the digital marketing vs. traditional marketing debate was something new to the 21st Century. These days, everyone has an opinion, each louder than the last. But long before people were shaking up the traditional advertising with digital marketing like high ROI content marketing, innovators were trying to re-write the scripts of traditional marketers […]

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Mission Statements are Critical: Brand Mission Statements to Inspire You

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Why Is a Mission Statement so Important?  Knowing why a mission statement is important to a company involves understanding what a mission statement is in the first place.  We are really drawn to the following definition of a mission statement:  “A statement used by a company to explain, in simple and concise terms, its purpose(s) […]

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Customer Retention: What it Takes

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For B2B companies, customer retention strategies are critical for growing profitability and sales. Losing a customer who required a significant investment to acquire could mean losing money and might even affect your reputation. If your company relies on fewer customers making substantial purchases, the loss of just one has a tremendous effect on your sales. […]

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It’s a Webinar-Weary World. Thanks, Pandemic.

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“Webinar” is a word most of us are familiar with—and if you weren’t familiar before the pandemic, you probably are now.  Webinars differ from online meetings, but the two are often confused, particularly since the pandemic made platforms such as Zoom, Teams, and GoToMeeting household names.  As the world switched to working from home, and everything […]

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B2B Marketing: What NOT to Do

B2B marketing strategies, tactics, and techniques revolve around attracting business decision-makers, generating leads, and nurturing those leads into paying customers.  This is distinctly different from B2C marketing, in which businesses sell products and services directly to end users. Decisions are often easy and low risk and they can happen after just one encounter.   Applying B2C strategies to B2B […]

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How to Get People to Attend Your Event

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It might seem like events are no longer necessary in this era of digital marketing, but live events are still a powerful tool for building relationships, rewarding past customers, and showcasing your team and your products. But, your event is only as good as your turnout. A poor turnout isn’t only a missed opportunity to […]

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B2B Retargeting: If You Don’t Do It, You Miss.

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How many new deals fall through because no one followed up? If you’re running a B2B website, chances are it happens more than you think. B2B websites have a 70% or higher bounce rate, which means people visit and leave without going to other pages. And 97% of website visitors never come back.  What if you knew how […]

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Why Reviews are Critical for Building Material Manufacturers

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You’ve worked hard to build relationships with dealers in the building material industry. Your word is your bond. You listen to your distributors. Your dealer clients know they can trust you to deliver the building materials they need to meet demand. So you may wonder why building material manufacturers need user reviews. We don’t have to tell you […]

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Apple’s New Mail Privacy Protection: Good or Bad for B2B Marketers?

Change is one thing B2B marketers can count on. Between software efforts and a renewed push for improving privacy, it makes for a fluid situation. A recent Apple Mail update is just the latest example. In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure […]

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The Tiny Home Boom After COVID-19

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If you’ve recently, “Are Tiny Houses Still Popular?”, you should know the Global “Tiny Homes Market” Research report released in May 2022 shows an astounding boom in the tiny house market. And market analysts anticipate the trend will continue over several years. COVID-19 ushered in numerous shifts in consumer buying, and, of course, B2B buyers who […]

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