B2B

Humanizing B2B Marketing in 2020

In a recent survey by Folloze, 42 percent of B2B marketing teams admitted that their marketing campaigns aren’t completely personalized. This isn’t because marketers don’t know how important personalization is for marketing. Most marketers believe that customer relationships improve when marketing is personalized. Marketing Personalization for B2B B2B business owners can leverage the influence of …

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Four Ways to Take Your B2B Marketing From Boring to Beguiling

Entrepreneurs know they need to stand out when marketing to consumers and large companies, yet while they tend to create engaging, hilarious, and often viral B2C campaigns, they tend to stay safe with B2B marketing. Why is that? It’s likely, that they, like many other people, tend to think B2B marketing needs to be serious …

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5 Top Marketing Trends to Look for in 2020

Technology keeps progressing, offering new channels and methods to engage customers through marketing. As we enter a new decade, B2B buyers are researching and placing orders in very different ways than in the past. One reason is because of technology, but another one is because more than 70 percent of millennials are making buying decisions. In the …

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What Is Amazon Business, Alibaba and Thomas, And How Can They Help Sell Your Products?

When you are building or assessing your B2B marketplace strategy, your first step should be understanding your different marketplace options. A B2B marketplace is defined as an e-commerce platform third-parties utilize to sell directly to their customers. The difference between a marketplace and distributors or retailers is that the former connects buyers and sellers, while the latter owns the …

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How Do I Know Which Social Platform Is Right For My Business?

With so many social media platforms available to B2B marketers today, it can be difficult trying to determine which are the best for building your brand and reaching your target audience. Factors such as your industry, demographics, target audience, and your unique brand messaging can all come to play in choosing which social networks you …

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