We’ve all been there. You’re trying to make a sale, but you can’t seem to connect with your clients on a deep enough level to close the deal. The truth is that you might not be doing enough to nurture the customer relationship and earn their trust. So, how do you make that happen? Before …
6 Great Customer Nurturing Strategy Tips for B2B Firms Read More
With 2020 in its last quarter, it’s time to start looking ahead to the next year. By looking ahead to digital marketing predictions for 2021, you can better position your company to meet the challenges that it could likely see over the next year or two. Here’s how to do that now: Prepare to Fully …
Over the last few years, video services have certainly taken off. YouTube is now one of the largest visual search engines out there and social media platforms such as Facebook and Instagram now include video elements. However, not all B2B companies are using this as a marketing strategy, which is a real shame. Video is …
Let’s face it. This year has been difficult for many businesses as we navigate closures for social distancing, changes in demand, and so much more. While some companies have had to close their doors, others are seeing massive success. Why the big difference? Well, those who already had a way to connect with customers virtually …
Why Invest in Digital Marketing? It Couldn’t Be Better Timing. Read More
Cybercrime is a growing threat that is having a huge impact on how people use the internet. It is changing the way consumers do business, causing massive security concerns and issues for B2B companies operating online. From cell phones to iPads, tablets to laptops, not to mention the PC, with so many of us connecting …
Overcoming the Ripple Effects of Cybercrime on Your B2B Company Read More
Are you looking for a way to drive traffic to your website and improve lead generation? Paid advertising is a great way to increase your site traffic and lead generation, but you have to know how to do it right or you risk losing out on tons of time and money. Here’s what you need …
You probably already know that it is a good idea to send out marketing emails to your leads on a pretty regular basis. But what if you consistently can’t think of anything to include? The good news is that there is pretty much always something you can say to your email list, even if that …
How to Never Run Out of Email Marketing Content Again Read More
We can all agree that this year has been a little difficult for most industries. However, there have been a few benefits and one is the increase in what digital marketing can do for your business. Our team has compiled a list of things we feel are the best changes to happen over the last …
Launching your new venture has gotten more and more complicated over the past few decades, in large part because the world of public relations has evolved so much and technology is advancing so quickly. Gone are the days when a press release and a killer Kickstarter campaign really brought traction for up-and-coming entrepreneurs. Now the …
Launch Your B2B Product Quickly: Five Proven Strategies to Scale Faster Read More
When you run a business, there are a lot of things to remember, and despite your best efforts, sometimes things don’t go as smoothly as you would like them to. There is also the reality that behind every business, there are human beings and human beings sometimes make mistakes. For many, businesses are a bit …
Regaining Customer Trust After Your Company Makes a Mistake Read More