Despite common belief, construction branding is about far more than a pretty logo and a nice website. While those are two key ingredients that go in the mix, they aren’t the only thing your commercial construction company needs to focus on. In fact, branding a construction company means taking into account every interaction with every …
There’s no doubt that the rise in new home sales is causing the building materials industry to boom. However, that doesn’t mean you should give up on trying to reach new leads. Instead, optimize your digital marketing to best reach your ideal customers. One common area where a lot of building materials companies struggle is …
How to Use Social Media for Building Material Suppliers Read More
A Q&A Session with Co-Founders, Elton Mayfield and Renae Krause This year, ER Marketing is celebrating its 20th Anniversary! Since 2001, ER Marketing has taken pride in building brands for the building products industry with strategy and creative that drives real results and builds loyalty, reputations and bottom lines. ER Marketing’s unique experience with the …
Celebrating 20 Years of Building Brands that Build Read More
One of the biggest fallacies about construction marketing is that there’s no reason to pay attention to the content on your website. The truth? Consistently adding new blog posts, articles, and informative information can be a huge way to expand your business and reach potential clients. Despite the fact that most decision makers in this …
The Master Guide to SEO and B2B Construction Marketing Read More
Growing your building materials company’s presence online isn’t as difficult as you might think. By having a professional web page and consistently creating content that visitors want to see, you can improve your search results position, boost traffic, and improve sales. However, it is a little more complicated than just creating a blog post and …
What You Need to Know About Content Marketing and Building Supplies Read More
If you’ve looked into any sort of local directory marketing service or just wondered how your competitors got to the top of the search listings so quickly, the answer is Google My Business. This free tool makes it easy to add your information to the Google network and allows you greater visibility across the entire …
Google My Business for Contractors: What You Need to Know Read More
Are you looking to improve your architectural firm’s digital footprint and gain more potential clients? Whether you’re starting from scratch or improving your current website, there are numerous things you need to keep in mind as you go. In fact, architectural firm website design is about more than just a pretty page that has your …
Thinking about integrating paid ads into your construction company’s marketing plan? If so, there are a few concepts you need to be aware of before you start tossing money towards paid social media marketing. Here are a few of our top things you need to know about running Facebook ads for commercial construction companies. Define …
Top Tips: Facebook Ads for Commercial Construction Companies Read More
Are you getting as much business as you want? A recent study showed that fewer than half of all contractor businesses are consistently growing. If you want to be in the half that is increasing your revenue year after year, you need to be consistently pulling in new prospects. Digital marketing is an ongoing, multi-pronged …
Top Marketing Strategies for Contractors in the Building Industry Read More
It is a new year, which means it is time to start looking at your marketing strategies to spur growth for the next twelve months. Whether you already have an established presence on the internet or are looking to really surge, there are many different paths you can take to improve sales. Here are a …
Top Digital Marketing Tips for Building Material Manufacturers Read More