PPC Campaign Optimization

Overhead Door Corporation

Lead Generation | PPC Campaign

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BACKGROUND

The Overhead Door Corporation sells residential and commercial garage door products and accessories through installation and repair/maintenance services.

The Overhead Door Corporation PPC campaign intended to position the brand at the top of search results nationwide. It benefits local market distributors by being the top ranked result for specifically targeted garage door installation and service terms ultimately driving leads and business to the distributors.

...intended to position the brand at the top of search results nationwide

CHALLENGE

Following a successful 2016 campaign, the 2017 campaign strategy included a focused effort on lead generation and further optimization of the PPC campaign to increase lead generation.

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SOLUTION

A focused, methodical approach was taken to closely monitor campaign activity and optimize specifically to drive more leads. High-frequency management of the campaign included:

  • Daily bid/budget monitoring and management
  • Weekly match type optimization and negative matching of  specific keyword terms
  • Monthly ad A/B testing and optimization
  • Large monthly initiatives and campaign structure updates and build-outs
  • Monthly performance reporting, data analysis,  and planning

RESULTS

284.27%

increase in conversions

54.73% increase in clicks

102.1% increase in click through rate

28.79% decrease in average cost per click

23.5% increase in average position

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