PPC Campaign Optimization
Overhead Door Corporation
Lead Generation | PPC Campaign
BACKGROUND
The Overhead Door Corporation sells residential and commercial garage door products and accessories through installation and repair/maintenance services.
The Overhead Door Corporation PPC campaign intended to position the brand at the top of search results nationwide. It benefits local market distributors by being the top ranked result for specifically targeted garage door installation and service terms ultimately driving leads and business to the distributors.
...intended to position the brand at the top of search results nationwide
CHALLENGE
Following a successful 2016 campaign, the 2017 campaign strategy included a focused effort on lead generation and further optimization of the PPC campaign to increase lead generation.
SOLUTION
A focused, methodical approach was taken to closely monitor campaign activity and optimize specifically to drive more leads. High-frequency management of the campaign included:
- Daily bid/budget monitoring and management
- Weekly match type optimization and negative matching of specific keyword terms
- Monthly ad A/B testing and optimization
- Large monthly initiatives and campaign structure updates and build-outs
- Monthly performance reporting, data analysis, and planning
RESULTS
284.27%
increase in conversions
54.73% increase in clicks
102.1% increase in click through rate
28.79% decrease in average cost per click
23.5% increase in average position
