MIDWEST DAIRY ASSOCIATION

Undeniably Dairy

Agriculture Association | Integrated Campaign | Consumer Communications

UD_Boy-Ice-Cream-Cone

BACKGROUND

The Undeniably Dairy National Program was designed to share dairy’s undeniable goodness and highlight how dairy is surprisingly fun.

CHALLENGE

Align with National branding and extend design elements for local activations.

DMI_UD_4C_ƒ_WhiteBack
MDA17-106_KSstateFair_18x60_v4_8.31

SOLUTION

Additional branding was developed including a complimentary color pallet, iconography and localized messaging “At the Heart of What You Love”.

New Undeniably Dairy design elements included signage, wearables and promotional items.

RESULTS

Localized design elements supported state fair activation and were offered online as tool kit tactical elements. The redesigned Kansas State Fair Dairy Bar garnered local press attention and event materials won a Kansas City Fountain Award in the Special Event category.

21427323_10155667578546465_8050119953393689397_o