Capabilities

A Full-Service Building Materials Marketing Agency

Since our founding in 2001, we've been passionate about building materials marketing and in growing businesses within the industry with our unique perspective and results-driven creative. We're proud of our hands-on approach, and with our years of expertise, we've proven that business-to-business doesn't have to be boring-to-boring.

Your Ally in the Building Materials Industry

With the ability to choose the marketing elements that business needs, we offer programs tailored specifically to your company, including:

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Brand Creation

When it comes to effective marketing for your business, branding is the glue that holds everything together. It is the keystone for your marketing strategy. Branding is the strategic way your business crafts and uses marketing elements (emails, promotional campaigns, social media, digital ads, company website, etc.) to influence the perception of your brand with your target audience. Remember, branding doesn't simply stop at your logo. It encompasses your tagline or trademark, consistency in your brand guidelines, tone and voice, brand persona and reputation.

branding icon

Brand Creation

When it comes to effective marketing for your business, branding is the glue that holds everything together. It is the keystone for your marketing strategy. Branding is the strategic way your business crafts and uses marketing elements (emails, promotional campaigns, social media, digital ads, company website, etc.) to influence the perception of your brand with your target audience. Remember, branding doesn't simply stop at your logo. It encompasses your tagline or trademark, consistency in your brand guidelines, tone and voice, brand persona and reputation.

Campaign Strategy

Whether you're trying to reach customers at the top or the bottom of the funnel, a strategically developed integrated marketing campaign will keep your business top of mind. From theme and topic development to key messages, a campaign connects with your target audience through creative assets including print and digital ads, email, landing pages, paid and organic social content, direct mail and advertorials to increase brand loyalty and impact your bottom line.

side profile trace of face with lightbulb inside graphic

Whether you're trying to reach customers at the top or the bottom of the funnel, a strategically developed integrated marketing campaign will keep your business top of mind. From theme and topic development to key messages, a campaign connects with your target audience through creative assets including print and digital ads, email, landing pages, paid and organic social content, direct mail and advertorials to increase brand loyalty and impact your bottom line.

side profile trace of face with lightbulb inside graphic

Campaign Strategy

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Search Engine Marketing

Drive leads and build awareness for your business with a proven, professionally-developed search engine marketing strategy. The key is to have an omni-channel approach, which encompasses cornerstone content, search engine optimization (SEO), pay-per-click (PPC), social media and website optimizations. To ensure your digital marketing efforts bring you the best ROI and lead generation possible, SEO and PPC will increase your company's visibility on search engines and help drive traffic to your website.

eye ball graphic

Search Engine Marketing

Drive leads and build awareness for your business with a proven, professionally-developed search engine marketing strategy. The key is to have an omni-channel approach, which encompasses cornerstone content, search engine optimization (SEO), pay-per-click (PPC), social media and website optimizations. To ensure your digital marketing efforts bring you the best ROI and lead generation possible, SEO and PPC will increase your company's visibility on search engines and help drive traffic to your website.

Website Development

With crisp, clean design features, scannable and informative text, searchable content and high-quality photos, your website can act as a sales tool to help potential customers understand why they need to hire you over a competitor. Remember, your website needs continual optimization to ensure it's providing your target audience with relevant content and make sure the user experience is seamless.

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With crisp, clean design features, scannable and informative text, searchable content and high-quality photos, your website can act as a sales tool to help potential customers understand why they need to hire you over a competitor. Remember, your website needs continual optimization to ensure it's providing your target audience with relevant content and make sure the user experience is seamless.

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Website Development

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Social Media

A cohesive content calendar with professionally written copy and designed graphics, for both organic and paid social, can help you promote your brand. It can grow awareness and interest in the products you carry and create a strong online presence for your business that connects with your current and potential customers. An effective way to advance your audience reach is through paid social efforts, which are highly targeted, scalable and more affordable than some traditional advertising elements.

magnet thumbs up smiley face heart graphic

Social Media

A cohesive content calendar with professionally written copy and designed graphics, for both organic and paid social, can help you promote your brand. It can grow awareness and interest in the products you carry and create a strong online presence for your business that connects with your current and potential customers. An effective way to advance your audience reach is through paid social efforts, which are highly targeted, scalable and more affordable than some traditional advertising elements.

Content Strategy

Generating original content can transform your business into a thought leader within the industry. By regularly showcasing experience and expertise, you will increase the visibility of your website in search engines, provide content for whitepapers, webinars, lead-nurture emails and social media sharing. Utimately, original content can position your business ahead of your competition.

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Generating original content can transform your business into a thought leader within the industry. By regularly showcasing experience and expertise, you will increase the visibility of your website in search engines, provide content for whitepapers, webinars, lead-nurture emails and social media sharing. Utimately, original content can position your business ahead of your competition.

paper and pen graphic

Content Strategy

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