Brand Identity Services
Your Brand Identity, Our Expertise
For over 20 years, ER Marketing has built brands that build. When it comes to effective marketing for your business, branding is the glue that holds everything together and is the keystone for your marketing strategy. Branding is the strategic way in which your business crafts and uses marketing elements (emails, promotional campaigns, social media, digital ads, company website, etc.) to influence the perception of your brand among your target audience members.
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Our Process
Brand Discovery & Positioning
Brand Visual Identity
Brand Implementation
Brand Discovery & Positioning
Remember, branding doesn't simply start or stop at your logo. It encompasses your tagline or trademark, consistency in your brand guidelines, tone and voice, brand persona, and reputation.
Competitor Analysis
Analyzing your competitors allows us to understand how they are positioned. This analysis helps us define your brand strategy by identifying opportunities in your industry.
Brand Audit
We conduct an audit of all aspects of your brand's current identity, including name, logo, color schemes, typography, strategy and messaging. By analyzing these aspects for any gaps, we can identify what should be there, based on strategic goals or needs within your industry.
Brand Naming
Naming your brand is an early step in creating your brand. A good name can help your company stand out from competitors. A bad one can confuse your audience and dilute perception and equity of your brand.
Story & Messaging
Once we have a solid understanding of what makes your business stand out from competitors, we craft how those qualities and your story will be communicated to your audience with messaging.
Let's get together to talk about your goals, story and how we can help you bring to life real results.
Brand Visual Identity
Visual identity is the set of elements that make up your brand's visual expression of its positioning and story. A strong visual identity can help you stand out from competitors and communicate more effectively with your audience. It allows you to be more consistent across many marketing channels.
Logo Design
Your logo is the cornerstone of your brand. It ties all elements of your marketing strategy together and creates a cohesive message for your audience. We create a distinct logo for your brand that resonates with your audience and makes you stand out among your competitors.
Colors & Typography
In the same way that your audiences will recognize and respond to your company's logo, they also respond to the colors you use. Color can be used to create a tone and tell a story about your brand and products, or deliver a message in an effective way.
Let's get together to talk about your goals, story and how we can help you bring to life real results.
Brand Implementation
Implementing your brand is the final stage of the initial branding process. It takes all your hard work and puts it into action and keeps your brand's message and visual identity consistent.
Branding Guidelines
A set of guidelines helps ensure a consistent brand experience across all marketing channels. We help create guidelines to communicate who you are and what makes your brand distinctive.
Brand Rollout Strategy
Creating your brand identity is only half of the equation. Using proven methods and tactics, we help rollout your brand strategy in line with your business goals.
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Building with the Best
We're only as good as those we've partnered with, which is why we seek to partner with the best.
Building with the Best
We're only as good as those we've partnered with, which is why we seek to partner with the best.
