Most people who are interested in search engine optimization (SEO for short) understand the importance of adding keywords and key phrases to online content. These keywords should be included at a keyword saturation rate between 0.5% and 3%. However, it is also important to include local identifiers at a similar saturation rate. Let’s take a …
Most shoppers are becoming used to personalization when they shop. While personalization is present more often in the B2C market, B2B companies are beginning to adopt personalization because customers like it. B2B buyers want to add the same personalization to their B2B shopping experience. Other online trends are also becoming part of B2B marketing including …
In a recent survey by Folloze, 42 percent of B2B marketing teams admitted that their marketing campaigns aren’t completely personalized. This isn’t because marketers don’t know how important personalization is for marketing. Most marketers believe that customer relationships improve when marketing is personalized. Marketing Personalization for B2B B2B business owners can leverage the influence of …
The best time to develop a communication plan that is used during a crisis is to create it before such an incident materializes. Doing so should be right up there with funding your business, creating its mission statement and hiring the talent needed to reach its goals. It’s Never Too Late Even if your business …
What You Need to Know About Communicating During a Crisis Read More
In order to become successful, every B2B company needs a solid source of prospects, as it’s next to impossible to promote your services and products effectively without a generous supply of sales leads. While the B2B marketing space used to operate quite differently than B2C companies when it came to marketing, today the marketing strategies …
There are two important ways that B2B buyers differ from B2C consumers: They generally don’t make personal choices, and they likely will need to defend their decisions to someone up the chain. That means that what works for B2C audiences probably won’t work for B2B buyers. Instead, B2B marketers need to take a unique approach …
Entrepreneurs know they need to stand out when marketing to consumers and large companies, yet while they tend to create engaging, hilarious, and often viral B2C campaigns, they tend to stay safe with B2B marketing. Why is that? It’s likely, that they, like many other people, tend to think B2B marketing needs to be serious …
Four Ways to Take Your B2B Marketing From Boring to Beguiling Read More
Customers today are looking for faster, more rewarding experiences, and that expectation of speed and convenience in B2C industries raises expectations in the B2B space. Your B2B brand will reap many benefits if you put generous time and effort into the types of customer experience strategies successful B2C brands employ every day. In the past, …
As a B2B marketer, creating memorable and share-worthy brand experiences can help your brand rise above the competition and raise your company above average and even great brands. One of the biggest mistakes business owners, managers, and marketers make is over-complicating their marketing strategies looking for the next new “viral” trend, and hoping their brand …
Four Tips for Creating Share-Worthy Brand Experiences Read More
When it comes to running a successful business, reputation is everything. Not only does having an impeccable reputation help potential customers find you, but it also influences whether they will choose your product or service, as well as whether they will recommend you to family and friends, or whether they’ll warn them to avoid your …
Negative Reviews? How to Transform Them Into Positive Experiences Read More