Renae Krause

Overhead view of two architects working on a project in the office

Internet Marketing Strategies Every Architectural Firm Needs to Take Advantage Of

By / B2B, Building Industry, Digital Marketing

Inbound digital marketing is an important means of connecting architects as well as other professionals with target clients.  Every architecture firm should seize the opportunity to take full advantage of internet marketing.  In fact, internet marketing has surpassed conventional outbound marketing conducted through commercials, billboards, and other traditional forms of advertising.  The challenge lies in …

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Why Invest in Digital Marketing? It Couldn’t Be Better Timing.

By / B2B, Digital Marketing, Social Media, Social Media Marketing

Let’s face it. This year has been difficult for many businesses as we navigate closures for social distancing, changes in demand, and so much more. While some companies have had to close their doors, others are seeing massive success. Why the big difference? Well, those who already had a way to connect with customers virtually …

Why Invest in Digital Marketing? It Couldn’t Be Better Timing. Read More

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Launch Your B2B Product Quickly: Five Proven Strategies to Scale Faster

By / B2B, Business, Digital Marketing

Launching your new venture has gotten more and more complicated over the past few decades, in large part because the world of public relations has evolved so much and technology is advancing so quickly. Gone are the days when a press release and a killer Kickstarter campaign really brought traction for up-and-coming entrepreneurs. Now the …

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Implementing New Marketing Sales Strategies During COVID-19

By / B2B, Business, Digital Marketing

While we are all collectively facing high levels of economic stress and uncertainty, and unemployment is still high, and the end of the COVID-19 pandemic and its impact is nowhere in sight, in the business world, especially in the B2B arena, we appear to be reaching a new kind of “normal”. Many businesses are eager …

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