Elton Mayfield

Augmented Reality (AR) and Virtual Reality (VR) are Changing the Landscape of Digital Marketing

If you were capable of traveling through time five to ten years into the future,  you would likely find augmented reality (AR) and virtual reality (VR) are nearly ubiquitous.  In particular, AR and VR are poised to reshape digital marketing.  Companies far and wide are relying on these breakthrough technologies to present their products and services in …

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ER Marketing Wins an ANA B2 Award and 6 AMBIT Awards from KCDMA

Kansas City, Mo. – ER Marketing is honored to be awarded an ANA B2 award in the C-Level Lead Generation category for the Masterpiece Thought Leadership Campaign for Gallagher’s Human Resources & Compensation Consulting practice. The B2 Awards are presented by the Association of National Advertisers and recognizes the top performing business-to-business marketers, large or small, …

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ER Marketing Grows Digital Department with New Talent

Kansas City, MO — ER Marketing is excited to announce the hiring of Madison Rohr and Bre Lehane as digital marketing specialists. Rohr and Lehane provide essential strategic thinking that will further strengthen the agency’s digital department’s capabilities, as ER Marketing continues to grow and invest in its digital marketing efforts. Coming from Search Influence, …

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Top 5 Demand Generation Marketing Strategies for 2020

As we head into 2020, it’s clear that online marketing strategies will be even more important. These include smart demand generation marketing strategies for B2B businesses. In fact, B2B companies have big opportunities to improve their demand generation this year. Here are the top 5 demand generation strategies for 2020. 1. Increasing Digital Ad Spending …

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gold gears on a black desk

4 Components of a Successful Public Relations Plan

As a small business, you might not have a dedicated public relations department. Maybe you have a part-time employee who handles the occasional issue that arises. Perhaps you outsource your public relations firm on an as-needed basis to guide you when necessary.  Creating a Successful Public Relations Plan Regardless of your approach to public relations, …

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