Elton Mayfield

Google Changes the Look of Paid and Organic Search Results on Desktop

Google is rolling out an updated look for paid and organic search results on desktop, bringing it more inline with the look of mobile search results. The updated design includes a more prominent “Ad” label for paid results, at least in Google’s estimation, as well as favicons next to organic results. Here’s a mockup shared …

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Google Ads Makes Parallel Tracking Mandatory for Video Campaigns

Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory. Parallel tracking is designed to improve mobile site speed by bringing visitors directly to the landing page while measuring the ad click in the background. Due to the importance Google places on site speed, parallel tracking …

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Rachel Baumann Joins ER Marketing as Director of Digital Strategy

Kansas City, Mo. – ER Marketing is excited to announce the hiring of Rachel Baumann as the agency’s new director of digital strategy. Baumann joins the agency after serving as the director of digital marketing and e-commerce at DEMDACO, where she led an in-house team in the nationwide brand’s B2B and B2C digital marketing and …

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person holding iphone taking a picture in a busy market

Getting Creative with Video: 4 Ways to Boost Your Marketing Strategy

It’s a new year and a new decade, so it’s time to get creative with your marketing strategy. Adding videos to your brand’s marketing plan is a versatile and engaging way to reach new customers and build loyalty with current ones. Here are a few ideas that you can implement in an effort to boost …

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5 Ways To Market Your Contracting Company On A Budget

There are a wide variety of factors that result in the creation of a successful construction company, including effective time management, budgeting consistency, quality of workmanship, skilled and reliable workers, and an effective marketing strategy. It is relatively inexpensive to kick off various marketing campaigns for your contracting company online through an active web site …

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Changing How We Build: Five Sustainable Methods

According to the United States Green Building Council (USGBC), demolition and construction waste contribute up to 40 percent of the solid waste stream. Using sustainable building materials not only create greener buildings, but they also reduce the negative effects of greenhouse gases and are essential for a healthier world. Modern construction processes need to consider …

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What Is Amazon Business, Alibaba and Thomas, And How Can They Help Sell Your Products?

When you are building or assessing your B2B marketplace strategy, your first step should be understanding your different marketplace options. A B2B marketplace is defined as an e-commerce platform third-parties utilize to sell directly to their customers. The difference between a marketplace and distributors or retailers is that the former connects buyers and sellers, while the latter owns the …

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