Elton Mayfield

The Best Ways To Drive Traffic To Your Construction Company’s Website

Your website should be a lot more than just an online brochure – it should be a lead-generating machine that works non-stop for your construction company. Two simple ways to make this happen are to build a site that does a great job of encouraging your visitors to make inquiries and to utilize proven online marketing …

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Stand Out: Differentiating Your Construction Company From Your Competitors

While the construction industry has seen steady growth over the last 20 years, and the number of contractors tripled during that same time, there was barely a budge in the net amount of construction. That means more players vying for less work. So, how do you make your construction business stand out in a sea …

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Facebook Can Now Deliver Ads That Are Dynamically Tailored to Each User

Facebook is rolling out new advertising features that use machine learning to dynamically customize ads for individual users. This gives advertisers the ability to serve personalized ads when they may otherwise lack the time and resources required to deliver personally relevant ad experiences. In an announcement, the company states: “Facebook machine learning combines data and signals …

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How to Use Paid Search Insights to Optimize Other Marketing Channels

In this day and age, when data and analytics have an increasing influence over organizational decision-making, there’s no excuse for being in the dark on who your target audience is and what exactly they want. The growth of technology over the last decade has empowered marketers to collect and leverage massive amounts of data across the varying …

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Marketing Your Green Building Products

While it’s taking its time going fully mainstream, the world of green building is continually growing and still thriving, and it doesn’t look like this trend will end any time soon. As new materials and technologies are constantly developing, the future of green building products isn’t completely known, but there’s no doubt that right now there are …

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SMB Marketing Trends: Platform, Content, and Posting

Social media is quickly becoming an important marketing tool for many small-to-midsize businesses (SMB) today, and the trend is likely to keep expanding. For SMBs that often lack the resources needed to invest in costly marketing tools, social media marketing is a boon, and for many, social platforms are largely outpacing email and mobile interaction …

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