Allana Pettigrew

Should You Base Your New Marketing Hires on Marketing Degrees?

Let’s face it – the BS degree doesn’t quite hold the weight that it used to. The generic programs that most liberal arts schools create do not prepare students to be day one value creators. Employers are no longer taking on the pressure of training new employees – they now outsource into the global market …

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Tech Today – What You Need to Know About the Google+ Data Breach

On Monday, October 8, in a blog post written by Ben Smith, Google’s Vice President of engineering, the company announced it would be closing the Google+ platform to consumers in ten months. The announcement was posted after The Wall Street Journal reported that Google discovered a significant data breach of the platform in March of …

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Tips on Paid Social Media Advertising

Agri[Culture] Insights: Developing Paid Social Media Plans As agriculture promotion groups (APGs) and checkoffs strive to provide educational information to farmers to keep them informed about investment activities and new opportunities, building a social community with your target audience can be a positive, engaging way to support key communication goals. You have chosen the right …

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Social Media Monitoring and Engagement

Agri[Culture] Insights: Monitoring and Engaging on Social Channels As agriculture promotion groups (APGs) and checkoffs strive to provide educational information for farmers to keep them informed about investment activities and new opportunities, building a social community with your target audience can be a positive, engaging way to support key communication goals. Once you have determined …

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Tips to Building a Social Content Calendar

Agri[Culture] Insights: Building a Social Content Calendar Developing Content Categories and Scheduling Social Posts As agriculture promotion groups (APGs) and checkoffs strive to provide educational information for farmers to keep them informed about investment activities and new opportunities, building a social community with your target audience can be a positive, engaging way to support key communication …

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Why Social Media Marketing Tools and Which Platform?

  Agri [Culture] Insights: Why Social Media and Which Platform? As agriculture promotion groups (APGs) and checkoff programs strive to provide educational information for farmers to keep them informed about investment activities and new opportunities, building a social community can be a positive, engaging way to support key communication goals. Why Social Media? Ag research shows …

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