About Us

We are Building
Channel Champions

Founded in 2001 by building industry experts, Elton Mayfield and Renae Krause, ER Marketing has served as an ally for brands that build for 20 years. Marketing for the building industry is our passion, past and purpose, and we take pride in helping brands build loyalty, reputations and bottom lines.

Over the last two decades, we’ve dedicated our expertise to improving the marketing channel within the industry. From transforming 150-year-old companies to working with local lumber yards, ER Marketing’s insights encompass all aspects of the building industry.

About E & R


Elton Mayfield

Owner & Co-Founder

As the owner and founding partner of ER Marketing, Elton’s career spans media, production, digital and building industry expertise. His diverse experience makes him nimble, innovative and curious—always pushing the envelope to create extraordinary work that delivers real results for our clients.


Renae Krause


With over 30 years of deep experience from the building materials and constructions services industries, Renae’s knowledgeable background was integral to creating the framework of ER Marketing. Renae’s strategic planning lead the execution of integrated marketing programs for the agency.

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