You already know that you need to consistently post to your social media accounts to make the most impact and grow your following. But how do you consistently come up with content ideas without getting repetitive or stuck? This problem is fairly common, but the good news is that it doesn’t take too much effort to remedy. Here are six ways to always have enough social media content ready to go.
1. Take Photos of What You Do
Your social media audience likely follows your page because they are interested in the goods you sell or the services you offer. One way to always ensure you have post content is by keeping a library of images. Consider hiring a professional photographer to come in and take photos of your staff in action or to take snapshots of finished projects your company has completed. By already having this in the pipeline, you’re ready to go as you plan your overall content calendar.
2. Browse the Web for Engaging Articles
Finding topics for great social media content doesn’t have to be hard. Sometimes even sharing articles that pertain to business or your specific industry is a great way to excite your audience. Never run out of ideas by consistently looking at sites important to your industry and keeping a spreadsheet of links. Next time you have a gap in your posting schedule, share one of the articles, and encourage your readers to like or repost it.
3. Run a Contest or Giveaway
Another way to always have something to post on Facebook, Twitter, or Instagram is to run a contest or giveaway. Most of the time, this can generate a few days or a week’s worth of posts related to what you’re offering. In a B2B or service environment, the process can be a little more difficult, but having a prize that anyone would love can help. For example, gift cards for restaurants or local stores make great social media contests. Just be sure to make it clear what followers have to do to enter and win. The only thing you need to be careful with here is that you’re following all applicable giveaway and contest rules for the platform you’re using.
4. Include Your Staff on Social Media
Still feel as though you don’t have enough posts for your social media channels? Involve your staff in the planning process! Celebrate birthdays, anniversaries, job milestones, and so much more by posting them directly on your accounts. This not only gives you something to connect with your audience about but also allows you to make your employees feel special and valued.
5. Consider Video Posts
Not all social media posts have to be photographs, text, or links. Video posts are growing in popularity and it isn’t too difficult to create one. You can use things like videos describing key factors in your industry or those that address frequently asked questions. Even hiring a drone to overlook your business location is a great way to gain footage that looks cool and makes for an excellent social media post.
6. Plan Ahead
The real key to never running out of social media content is to plan ahead. Decide how many posts you want to make per platform each day and write out a calendar of content well in advance. This will help keep you from having to come up with post ideas on the spur of the moment and feel as though you don’t have anything to share with your audience.
Why You Need to Have Content Ideas Ready to Go
Of course, you might be wondering why this even matters. Well, it really just comes down to always consistently posting to your accounts so that your audience never forgets who you are and what you do. Digital marketing takes a ton of effort, but the easiest way to kill all of that hard work you’ve put in is by getting to a place where nobody remembers you. Thus, it is crucial to always know what you plan to post and schedule it out ahead of time.