When it comes to finding vendors for a particular project, the internet is always a popular place to start. However, if you aren’t taking the time to improve your B2B website’s Google position, you might be missing out. Thankfully, we’ve got you covered. Here are five easy ways to improve your search engine ranking.
#1: Add Plenty of Great Content
The first step? Add plenty of great content on a reasonably consistent basis. In a B2B environment, it might be more of a challenge to come up with regular blog post. That’s totally okay! Frequently asked questions pages, updates on company happenings, and even staff bios all give you a great opportunity to build out the content of your site while sprinkling in those coveted keywords you would like to rank for.
#2: Choose Your Keywords Wisely
When it comes to building out your website, you want to think of each new piece of content as a section of online real estate. The more you have, the better chance you have to rank pretty highly. This means that you should choose your keywords wisely. Select terms that put you in the company of your nearest competitors, but don’t look for those that might be totally unattainable. Likewise, ensure you’re choosing those that someone might actually type into Google or Bing to look for a company that offers what you do. This takes a little bit of research, but is totally worth it in the end.
#3: Update Technical Aspects
There are also certain technical aspects you want to consider for improving your search engine ranking. Image alt tags, meta descriptions, and headers should all include various forms of the keywords you want to rank for. As a hint, most of these things can be handled with ease from the backend of WordPress with no technical knowledge.
#4: Take Time to Study Off-Page SEO
Not all search engine optimization tasks actually happen on your own website. Thus, it is important to learn what off-page SEO includes and why these things are so important. A few great areas to study are link building and guest posting, both of which require you to team up with a related company in your niche to help share audiences for an improved position.
#5: Avoid Keyword Stuffing
Finally, you want to make sure that you aren’t just adding a bunch of keywords to your website without purpose. Google still puts a high emphasis on pages that are easy to read, provide informative content, and load quickly on all types of devices. Avoid what’s called keyword “stuffing” and only add specific search terms where they would logically make sense in your text.
Not Sure Where to Start? We Can Help
Sometimes the easiest way to improve your website’s search engine ranking is to pair up with an expert. Best practices for SEO and SEM change pretty frequently, so keeping up with them can feel a little impossible at times. Working with a trusted partner like ER Marketing can really make the process that much smoother to give you the opportunity to focus on more critical aspects of business operations.
Ready to learn more? Please get in touch with our team to discuss your search engine marketing and digital media needs.