Looking to increase organic traffic to your construction company website? To do this, you’ll need consistent web content to boost your search rankings and improve overall optimization.
An amazing way to make it happen is by posting on a weekly or bi-weekly basis to a company blog. While that might seem like a lot of blog topics to come up with, the truth is that it is a lot easier than you might realize.
Ready to dive into the best tips to make the most out of your construction blog? Let’s go!
1. Know Your Goals
The best strategy for growing organic traffic through blogging starts with knowing your goals. Do you want to reach more potential customers for your construction company? Or is brand recognition or general education more important? Make a decision and stick with that end goal in mind as you brainstorm blog topics and write your posts.
2. Keep a Running List of Blog Topics
You never really know when inspiration will hit. That’s why it is important to keep a running list of blog ideas with you at all times. You can do this the old-fashioned way with a pen and paper or just simply add a note file to your smartphone. Each time you sit down to compose a post, refer back to that list.
3. Mix General Topics with Those Specific to Your Company
Construction companies usually have quite a bit more to talk about than you might realize. Whether you’ve recently taken on an exciting project or want to recognize a staff member, there’s usually an idea for a blog post. But you don’t want everything to be about your firm. Mix it up by adding general topics about types of buildings, materials, different approaches to design, or whatever makes the most sense for what your company builds.
4. Do Keyword Research
While adding blog posts about specific construction projects can be fun to read, you’ll still need to do a fair amount of keyword research before you start writing. There are multiple tools available online to make this happen, but Google Ads Keyword Planner is both free and generally effective. Choose terms that get a fair amount of traffic and include them in your blog posts.
5. Include a Call to Action
Don’t leave your readers hanging at the end of a blog post. Instead, give them a clear call to action that explains the next steps you want them to take. For example, you can give your contact information or include a link to a form for a no-obligation project quote. Or just simply ask them to leave a comment or follow you on social media.
6. Share Blog Posts on Social Media
Having an omnichannel presence is crucial when it comes to digital marketing. After you’ve published your latest blog post, don’t forget to share it on your company’s social media pages. Often, this can lead to an uptick in readers as your followers genuinely want to read what you have to say.
7. Remember Pain Points of Potential Customers
If a property owner, developer, or project manager is searching the internet for a general contractor, there’s a good chance they had a need. Make sure your blog posts focus on their pain points and provide some sort of solution to the challenge they’re facing. In the end, they’ll likely see you as an expert and get in touch for more information.
8. Avoid Common Mistakes in Grammar and Wording
The good news is that you don’t have to have umpteen degrees in English or even be a world-class writer to create posts for your blog. But you do need to have a pretty firm grasp of how to avoid common mistakes in grammar and wording. If this seems like a challenge, invest in editing software like Grammarly or hire someone to help you out.
9. Add Photos to Your Blog Posts
Simply adding text to your blog and hoping for the best simply won’t do. Instead, you need to find a photo to go along with it. There are several excellent stock photo galleries online where you can purchase professional images at a reasonable rate. Or you can opt to create your own. By making sure you have some sort of visual to go along with your topic, you’re making it far more interesting for readers.
10. Know When You Need Help with Your Blog
There might come a time when you’re totally out of post ideas. That’s okay! Working with a digital marketing company that specializes in content creation for contractors is an excellent way to give your business blog new life. They’ll know exactly how to optimize each post for maximum effectiveness while offering topic ideas that you might not have previously considered on your own.
Start Constructing Your Content
If the thought of blogging on your construction website seems a little daunting, don’t worry! The ideas and tips we’ve provided here are a great starting point for coming up with plenty of effective pieces of content.
But if you are having a bit of a tough time staying consistent with your content, it might be time to ask for assistance. ER Marketing offers a wide range of digital marketing services specifically tailored to commercial construction companies. Please get in touch with us today for more details.