SPX | Sales Up 35% in Six Weeks

ER Marketing recently directed two launches for SPX Cooling Technologies, Inc. with the goal to engage both current
and new customers:

• EXTEND Service was created as a specialized plan with three levels of customized services for cooling
  tower customers.
• Guardian Enhanced Warranty was developed to increase warranty awareness with new and existing cooling
  tower owners

“...ER Marketing created a cohesive re-branding strategy...”

ER Marketing created a cohesive strategy that included successfully re-branding by utilizing research, industry knowledge, new collateral materials and effective presentations. Both programs were launched to internal and external sales teams and a commission incentive was also offered on all Guardian Warranty sales.

Six weeks after the program launch, Guardian Warranty sales increased by 35% and SPX was satisfied with their Real Results, Real Fast!

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